| Whelehan
Gardening's main principal is The Scotts Company, an American multinational
which is the leading garden chemical company worldwide. Key brands from
Scotts include Pathclear, Weedol, Round-up, Miracle-Gro, Evergreen, Tomorite
and Rose Plus.
Another
Gardening division principal is Easy Gardener which markets a range of
ground cover fabrics and decorative edging. Key Easy Gardener brands include
Weedblock and Emerald Edge.
The division also
distributes the range of Expert Gardening Books written by Dr. D.G. Hessayon,
the high quality Senator range of garden tools, Camelot gloves, Yeoman
garden tools and the Doorman door mat range. The range also includes Chapelwood
birdcare products.
Whelehan
Gardening's staff includes a manager, a business development manager,
a field sales manager and a team of area representatives. On a seasonal
basis, stock, order and merchandising personnel are employed on contract.
Each area representative manages a range of customers providing commercial,
promotional, technical and merchandising support on the complete product
range.
The Whelehan
Gardening division markets and distributes a wide range of garden products
to all sectors of the gardening market in the Republic of Ireland. Its
customer base includes garden centres, hardware outlets, DIY multiples,
wholesalers and co-operatives. |